Gift cards are a key tool for many businesses for a multitude of reasons. But, getting a company’s full support behind the gift card program can be difficult—it benefits so many departments, yet so few understand just how much. Gift Card University is a one-of-a-kind event that provides an interactive learning opportunity for everyone that wants to understand how gift cards can better benefit their department and their company as a whole—new entrants in the gift card space, managers wanting to better understand how to harness the strengths of gift cards, as well as those running successful and well-developed gift card programs.

Foundational GCU 101 classes offer a complete overview of what is required to run a successful gift card program and how gift cards benefit a number of additional departments such as marketing, finance, and e-commerce.

New advanced classes look at the intricacies of complicated topics and trends such as fraud, self-use, contract negotiations, and the growing secondary market. Presentations by hosts Hotels.com and Raise will highlight current industry best-practices by gift card leaders.

Each day, attendees will learn in an interactive forum from others in the industry. GCU also provides unique networking opportunities each night for all attendees, including a networking dinner at Wrigley Field while watching the defending champion Chicago Cubs!

Register now to learn about the basics, dive deeper, or share your industry expertise with others—or all of the above!